CresMedia: From Design Consultancy to Monthly Subscription Service

CresMedia: From Design Consultancy to Monthly Subscription Service

CresMedia: From Design Consultancy to Monthly Subscription Service

CresMedia: From Design Consultancy to Monthly Subscription Service

DATE

Mar 26, 2023

DATE

Mar 26, 2023

DATE

Mar 26, 2023

DATE

Mar 26, 2023

AUTHOR

Purnea Gillani

AUTHOR

Purnea Gillani

AUTHOR

Purnea Gillani

AUTHOR

Purnea Gillani

Blog Hero Image - CresMedia Insights
Blog Hero Image - CresMedia Insights
Blog Hero Image - CresMedia Insights
Blog Hero Image - CresMedia Insights

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Why CresMedia decided to provide design subscription services on a fixed retainer?

As a graphic design studio, we at CresMedia have been providing design consultancy services to clients for years. Recently, we made a decision to change our business model to a monthly design subscription service. Our decision was informed by various factors, including the need to offer flexibility in terms of timelines and budgets, transparency in offerings, industry-leading agency support at freelancer rates, and a try-before-you-buy approach. Additionally, we wanted our clients to have the ability to pause their subscriptions, scale to different tiers, and still maintain our expertise in branding.


In this blog post, I'll explore why we decided to shift from a design consultancy business model to a monthly design subscription service. I'll delve into each of the factors that informed this decision and explain how our new business model works.


Flexibility in Timelines and Budgets


We understand that design needs can vary and evolve over time. As such, we wanted to offer our clients flexibility in terms of timelines and budgets. With a design consultancy model, clients would often have to commit to long-term projects that may not be in their best interest. However, with the monthly design subscription service, clients have the flexibility to adjust their design requirements on a monthly basis. They can pause or scale their subscriptions as needed, which allows them to manage their design budget more efficiently.


Flexibility in Timelines and Budgets


We understand that design needs can vary and evolve over time. As such, we wanted to offer our clients flexibility in terms of timelines and budgets. With a design consultancy model, clients would often have to commit to long-term projects that may not be in their best interest. However, with the monthly design subscription service, clients have the flexibility to adjust their design requirements on a monthly basis. They can pause or scale their subscriptions as needed, which allows them to manage their design budget more efficiently.

Blog Image - Flexible timelines and budgets - CresMedia Insights
Blog Image - Flexible timelines and budgets - CresMedia Insights
Blog Image - Flexible timelines and budgets - CresMedia Insights
Blog Image - Flexible timelines and budgets - CresMedia Insights


Transparency in Offerings


Another factor that informed our decision to shift to a monthly design subscription service was the need for transparency in offerings. With a design consultancy model, clients often have to go through a long and cumbersome process of deciding which services to choose. We found that this process was time-consuming for clients, and often led to frustration and confusion. The monthly design subscription service offers a clear and concise list of offerings, making it easier for clients to decide which tier of subscription suits their needs.


Industry-Leading Agency Support at Freelancer Rates


We wanted to offer industry-leading agency support at freelancer rates. We understood that clients are often wary of hiring a full-fledged agency due to high costs. However, with the monthly design subscription service, clients can access the expertise of an agency at freelancer rates. This means that clients can access a team of highly skilled designers, who have experience working with clients across different industries. Additionally, the monthly subscription model allows us to maintain a consistent revenue stream, which allows us to invest in training and development for our team.


Try-Before-You-Buy Approach


One of the key features of the monthly design subscription service is the try-before-you-buy approach. We understand that clients want to see the quality of work before committing to a long-term subscription. With the try-before-you-buy approach, clients can test out the different tiers of subscriptions for a week without any strings attached. Clients do not have to provide their credit card information, and all assets created within the trial period belong to the client, even if they decide not to proceed with the paid services.


Ability to Pause Subscriptions and Scale to Different Tiers


Our monthly design subscription service offers clients the ability to pause their subscriptions whenever they feel the need to. This feature is particularly useful for clients who have seasonal businesses or those who may have unexpected changes in their design requirements. Additionally, clients can scale their subscriptions to different tiers depending on their ongoing requirements. This means that clients can adjust their subscriptions to meet their changing needs, without having to worry about committing to long-term contracts.


Maintaining Expertise in Branding


Finally, we wanted to maintain our expertise in branding. We understand that branding is a crucial aspect of design, and wanted to offer a service that would allow clients to launch full brand suites and guidelines within 30 days. As such, we launched BIBL, a premium, done-for-you brand suite package that promises a comprehensive visual style guide, covering brand identity and language elements.




Transparency in Offerings


Another factor that informed our decision to shift to a monthly design subscription service was the need for transparency in offerings. With a design consultancy model, clients often have to go through a long and cumbersome process of deciding which services to choose. We found that this process was time-consuming for clients, and often led to frustration and confusion. The monthly design subscription service offers a clear and concise list of offerings, making it easier for clients to decide which tier of subscription suits their needs.


Industry-Leading Agency Support at Freelancer Rates


We wanted to offer industry-leading agency support at freelancer rates. We understood that clients are often wary of hiring a full-fledged agency due to high costs. However, with the monthly design subscription service, clients can access the expertise of an agency at freelancer rates. This means that clients can access a team of highly skilled designers, who have experience working with clients across different industries. Additionally, the monthly subscription model allows us to maintain a consistent revenue stream, which allows us to invest in training and development for our team.


Try-Before-You-Buy Approach


One of the key features of the monthly design subscription service is the try-before-you-buy approach. We understand that clients want to see the quality of work before committing to a long-term subscription. With the try-before-you-buy approach, clients can test out the different tiers of subscriptions for a week without any strings attached. Clients do not have to provide their credit card information, and all assets created within the trial period belong to the client, even if they decide not to proceed with the paid services.


Ability to Pause Subscriptions and Scale to Different Tiers


Our monthly design subscription service offers clients the ability to pause their subscriptions whenever they feel the need to. This feature is particularly useful for clients who have seasonal businesses or those who may have unexpected changes in their design requirements. Additionally, clients can scale their subscriptions to different tiers depending on their ongoing requirements. This means that clients can adjust their subscriptions to meet their changing needs, without having to worry about committing to long-term contracts.


Maintaining Expertise in Branding


Finally, we wanted to maintain our expertise in branding. We understand that branding is a crucial aspect of design, and wanted to offer a service that would allow clients to launch full brand suites and guidelines within 30 days. As such, we launched BIBL, a premium, done-for-you brand suite package that promises a comprehensive visual style guide, covering brand identity and language elements.



Blog Image - Branding expertise - CresMedia Insights
Blog Image - Branding expertise - CresMedia Insights
Blog Image - Branding expertise - CresMedia Insights
Blog Image - Branding expertise - CresMedia Insights

Summary

CresMedia, a graphic design studio, shifted to a monthly design subscription service to offer flexibility in timelines and budgets, transparency in offerings, industry-leading agency support at freelancer rates, a try-before-you-buy approach, the ability to pause subscriptions and scale to different tiers, and maintain its expertise in branding. The new model allows clients to adjust their design requirements on a monthly basis and manage their design budget efficiently while accessing highly skilled designers at freelancer rates. Additionally, clients can test out different tiers of subscription for a week without any commitment, pause their subscriptions, and scale them to different tiers based on their ongoing requirements.

Ready to pull the trigger?

Ready to pull the trigger?