ABOUT WAFIR
Wafir was born from its Founder's profound appreciation for Levantine cuisine and a passionate desire to make it accessible to all. Fueled by his frustration over the lack of authentic options in our region, he embarked on a mission to redefine Assyrian food. Our vision was to create a fresh, vibrant, and convenient dining experience that would showcase the authentic flavors of the Levant in a modern, exciting, and approachable way.
This client was on a Custom Plan.
CHALLENGE
In a region teeming with culinary diversity, Wafir aimed to carve a unique niche for itself by introducing an innovative grab-and-go concept. The challenge lay in reimagining Levantine cuisine, preserving its authentic flavors, and making it readily available to a diverse audience with varying lifestyles and preferences.
Wafir sought to break free from traditional norms and create a brand that would make Levantine cuisine an engaging everyday experience while conveying the cultural richness of the Levant.
GOAL
Wafir's mission was to make exceptional Levant cuisine accessible to the many, rather than the few. Their goal was to introduce a seamless fusion of convenience and culinary excellence by meticulously sourcing the finest ingredients and crafting a menu that delivered savory Levant dishes without ever compromising on flavor or authenticity.
Wafir sought to create an inviting atmosphere that celebrated the heritage of the Levant while providing an immersive experience to food enthusiasts.
SOLUTION
In a holistic brand transformation, Wafir joined forces with CresMedia to address their challenges and achieve their goals. This multifaceted effort encompassed naming and brand strategy, brand identity, marketing collateral, packaging design, in-store design, and website design.
CresMedia played a pivotal role in defining Wafir's unique identity, conveying its vision, and optimizing the user experience. The result was a seamless fusion of culinary excellence and captivating design that brought the essence of Levantine cuisine to life.
PROJECT DETAILS
Creating and curating The Wafir Experience was a meticulously executed, comprehensive endeavor that covered every facet of the business. This transformative journey began with an intense focus on the critical aspects of naming and branding. Collaborating closely with the client, CresMedia set out on the pivotal task of selecting a name and slogan that would not only encapsulate the essence of the Levant but also strike a resonant chord with the brand's vision. This foundational step set the stage for an all-encompassing brand strategy.
CresMedia set the strategy for this brand which was meticulously crafted, defining the mission, vision, unique selling proposition, brand story, voice and tone guides, key messaging, and a comprehensive optimization of social media touchpoints. This was the bedrock upon which a strong and consistent brand identity was built, allowing Wafir to convey its message effectively and harmoniously.
Wafir's visual identity was a masterpiece forged from the ground up. Our creative journey started with a blank canvas, allowing us to craft every element with precision and artistry. We painstakingly designed the primary and secondary logos, avatars, logomarks, typography, color profiles, iconography, and key visual elements. This process was akin to sculpting a work of art, where every stroke and hue were carefully chosen to bring the brand to life. We established a comprehensive brand mood board, akin to a curator's collection, meticulously arranged to guide and ensure a unified and harmonious brand representation across all touchpoints.
In crafting marketing collateral, CresMedia played a pivotal role in communicating the brand's essence. Meticulously designed social media post templates, posters, and videos seamlessly aligned with Wafir's distinct brand identity. These materials didn't just stand out visually but also masterfully conveyed Wafir's unique value proposition, leaving an indelible mark on customers and turning them into enthusiastic brand advocates.
Wafir's innovative "grab-and-go" concept was carefully addressed in the packaging design phase. This extensive design overhaul encompassed container design, sleeve design, takeaway bag design, beverage packaging design, and sticker design. The primary goal was to ensure that customers enjoyed an aesthetically pleasing experience while indulging in Levantine cuisine, all while preserving the brand's authenticity.
The buying experience was just as integral to the brand transformation. The in-store design elements, which included uniforms, napkins, tabletop tent ads, screen designs, menus, loyalty cards, key visuals, and signage, were thoughtfully crafted. Beyond enhancing the physical ambiance, these elements immersed customers in the rich Levantine culture, creating a multi-sensory journey within the walls of Wafir.
Wafir's online presence received the same level of care and attention. Web graphics and elements were meticulously crafted to provide an immersive digital experience that seamlessly extended the restaurant's inviting ambiance to the online sphere. The website was optimized to create a harmonious visual journey, showcasing not just the menu but also the rich cultural tapestry that Wafir represented. It served as a bridge between the digital and physical dining experiences, creating a holistic brand ecosystem.
The holistic approach to the brand and design transformation at Wafir not only took on the brand but also the dining experience. Every facet of the brand was in perfect harmony with the tantalizing flavors of Levantine cuisine, creating an environment where customers could savor the essence of the Levant itself. This extensive project was a testament to the power of design excellence and culinary authenticity working in perfect harmony, resulting in an experience that celebrated not just the food but the rich cultural tapestry that made it unforgettable. With Wfir, CresMedia built a brand that will surely stand the test of time.
