ABOUT NAKED NECK ADVENTURES
The client is a Virginia-based entrepreneur who showcases events, activities, and collaborations in the Northern Neck of Virginia. At present, the website and application are live in the Tri-County area, with numerous active marketing campaigns.
This client was subscribed to our Quarterly Subscription.
CHALLENGE
The Northern Neck is a hidden gem in Virginia, with many parks, activities, and sights to explore. However, there was no consolidation and aggregation, often resulting in tourists choosing not to visit. The client had already developed a web-based application but was struggling to create marketing material to showcase Naked Neck Adventures.
GOAL
The client needed consistent, on-brand material for print and digital platforms. Additionally, ongoing design and marketing support was needed to consolidate the brand’s direction. Starting with awareness campaigns, the client needed to follow up with conversion-based campaigns resulting in bookings and merchandise sales.
SOLUTION
An assortment of marketing collateral was created from scratch, including assets for newspapers, direct mail, merchandise, banners, digital posters, packaging, and social media. As a byproduct of this effort, the brand maintained a look and feel that became recognizable and likable. E-commerce sales increased significantly, and application downloads increased tenfold.
PROJECT DETAILS
The e-commerce sales increased significantly due to our design and marketing efforts, and the application downloads increased tenfold, indicating that the brand has successfully attracted its target audience. Our design and marketing efforts have enabled the client to follow up with conversion-based campaigns that result in bookings and merchandise sales, further contributing to the brand's growth and success.
Our design subscription services have helped Naked Neck Adventures overcome their branding and marketing challenges. By providing our services in Brand Strategy, Web Design, Print design, Illustration Design, and Marketing materials, we created a strong visual identity and consistent marketing materials that have resulted in increased e-commerce sales and application downloads. The brand's recognition and likability have increased, and the client now has a scalable brand that attracts adventurers and travelers in the Northern Neck of Virginia.
