ABOUT TANDEM
The client was interested in entering the wellness application landscape and requested complete conceptualization, branding, market research, and UX/UI services for this project.
This client was subscribed to the Yearly Subscription.
CHALLENGE
The client required a distinguishable mobile application that allowed users to track, share, and prompt the attainment of personal goals while creating a sense of community.
GOAL
To set the application apart from competitors it needed to zero in on communal connection to inspire action and interaction. The research concluded that individuals preferred exclusive interaction paired with mutual goal identification and the application sought to enable that with the least friction possible.
SOLUTION
Tandem at its core is a web application that empowers individuals to be the artists of their own emotional, mental, and health landscape on a single interface. Users can track multiple personal, professional, and group goals with as much transparency as they are comfortable with while benefiting from the communal element that runs through the entirety of this UX/UI project.
PROJECT DETAILS
We recently partnered with Tandem, a wellness company seeking to develop a mobile application that would enable users to achieve personal goals collaboratively. Our team provided a comprehensive suite of services, including UX/UI research and design, branding, wireframes, prototypes, and user testing, to deliver a solution that stood out from the competition.
Tandem's primary challenge was to create a distinguishable mobile application that could track, share, and prompt the attainment of personal goals while fostering a sense of community. We worked with the client to develop a unique approach to their application by focusing on communal connection, which inspired action and interaction. Our research showed that users preferred exclusive interaction paired with mutual goal identification, and we designed the application with privacy concerns in mind to enable that with minimal friction.
Tandem now allowed users to become the artists of their own emotional, mental, and health landscape on a single interface, enabling users to track multiple personal, professional, and group goals with as much transparency as they are comfortable with.
Our UX/UI research and design capacity helped us create an intuitive and user-friendly interface, while our branding efforts helped us create a visual identity that aligned with the company's mission. Our wireframes and prototypes provided Tandem with a clear picture of the final product, and our user testing allowed us to refine the application and ensure that it met the needs of the target audience.
Our collaboration with Tandem demonstrates how a design subscription business can help businesses across various industries, from wellness to technology, to develop innovative and effective solutions.
